EAA Traficom supervises consumer-service accessibility from 28 June 2025.

Open the Readiness Index
Toiste

About

Puida Oy — a Finnish software house since 2018.

Puida Oy is a Finnish software company that has been building cloud solutions since 2018 — starting with creative-work management and since expanding into a wider set of B2B cloud products. Toiste is one of those products: a continuous-management platform for accessibility on regulated customer journeys.

We founded Puida in 2018 to build a tool for managing creative work. Since then we have expanded into several cloud products, all guided by the same principle: software that makes the complex manageable, without a heavy rollout or a consulting engagement. Toiste is the newest product in that line — built for the Finnish regulatory market as the Digital Services Act's expanded consumer-service requirements took effect on 28 June 2025.

Puida Oy at a glance

  • Founded 2018 in Lahti, Finland.
  • Finnish software house building cloud-based SaaS products.
  • First product: creative-work management. Since then expanded into several B2B cloud solutions.
  • Toiste is one of our products — not the whole company.
  • More about the company at puida.com.

Toiste's focus

Toiste is built for the Finnish regulatory environment — aligned with the Digital Services Act, EN 301 549 and WCAG 2.2 AA. Sized for the Nordic mid-market: e-commerce, booking, consumer banking, and Digital Services Act-regulated public services. The platform is extensible to the EU under the shared European Accessibility Act.

Mission

Turn accessibility from a once-a-year audit into a continuously managed, auditable process — part of the product team's normal release rhythm, not an isolated compliance sprint. The same principle runs across all of Puida's products: make the complex manageable.

Team

A cross-functional team combining product, engineering, accessibility consulting and deep regulatory know-how. Headquartered in Lahti, serving customers across Finland.

Why Toiste, why now

The Digital Services Act's expanded consumer-service accessibility requirements took effect on 28 June 2025 under Traficom supervision, and the European Commission has explicitly stated that overlays are not an acceptable substitute. A natural next product emerged from Puida's line: regulated customer journeys need a continuous-management platform — not a one-off audit, and not a widget. Toiste is that platform.

Subscribe to Readiness Index updates and regulatory briefings

Track the accessibility state of Finnish consumer services and the Digital Services Act in practice. Monthly to your inbox: index updates, regulatory findings and remediation best practices. Want to see the platform on your own journey? We also run 30-minute walkthroughs.