EAA Traficom supervises consumer-service accessibility from 28 June 2025.
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Puida Oy is a Finnish software company that has been building cloud solutions since 2018 — starting with creative-work management and since expanding into a wider set of B2B cloud products. Toiste is one of those products: a continuous-management platform for accessibility on regulated customer journeys.
We founded Puida in 2018 to build a tool for managing creative work. Since then we have expanded into several cloud products, all guided by the same principle: software that makes the complex manageable, without a heavy rollout or a consulting engagement. Toiste is the newest product in that line — built for the Finnish regulatory market as the Digital Services Act's expanded consumer-service requirements took effect on 28 June 2025.
Toiste is built for the Finnish regulatory environment — aligned with the Digital Services Act, EN 301 549 and WCAG 2.2 AA. Sized for the Nordic mid-market: e-commerce, booking, consumer banking, and Digital Services Act-regulated public services. The platform is extensible to the EU under the shared European Accessibility Act.
Turn accessibility from a once-a-year audit into a continuously managed, auditable process — part of the product team's normal release rhythm, not an isolated compliance sprint. The same principle runs across all of Puida's products: make the complex manageable.
A cross-functional team combining product, engineering, accessibility consulting and deep regulatory know-how. Headquartered in Lahti, serving customers across Finland.
The Digital Services Act's expanded consumer-service accessibility requirements took effect on 28 June 2025 under Traficom supervision, and the European Commission has explicitly stated that overlays are not an acceptable substitute. A natural next product emerged from Puida's line: regulated customer journeys need a continuous-management platform — not a one-off audit, and not a widget. Toiste is that platform.
Track the accessibility state of Finnish consumer services and the Digital Services Act in practice. Monthly to your inbox: index updates, regulatory findings and remediation best practices. Want to see the platform on your own journey? We also run 30-minute walkthroughs.